4 Easy Steps to Get Started with Personalized Video in SaaS Email Campaigns
Sending out visual content to prospects positioned at the start of the sales funnel helps make a great first impression. SaaS marketing and sales personnel know this well. This will make your customers that much more likely to remember your brand.
To pique his or her interest and maintain intrigue early in the customer’s journey, you need to progress from using images to start using personalized videos.
Personalized videos are not new. They are commonly used among companies in their marketing and one-to-one sales outreach; from prospecting to closing deals. 88% of U.S. marketers see measurable improvements due to personalization; with more than half reporting an ROI lift greater than 10%.
When you engage with a large group of contacts, you need to be efficient with your time and approach. Sending personalized mass email campaigns will save your time and efforts.
How do I Send Personalized Email Campaigns at Scale?
To get started with video email campaigns, you need a personalized video platform to help you along the journey. There are very few B2B enterprise video personalization and distribution platforms dominating the market.
If you are looking to get started with personalized videos, you should be looking at platforms that extend personalization capability and drives all customer engagement. Hippo Video takes care of the entire lifecycle of video personalization ranging from hyper-personalization (humanization), multiple channel distribution to video and user analytics. Another great platform is Cincopa’s Shazoom. The platform enables you to record quick, high-quality personalized videos and then embed them into emails.
Getting Started with Personalized Video Email Campaigns
This article will introduce four ways through which you can start using personalized videos in your SaaS video email campaigns.
- Sending Personalized Videos to Inbound Leads
- Adding Personalized Videos to Outbound Emailers
- Personalized Videos in Lead Nurturing or Follow-up Sequences
- Closing Deals Faster with Personalized Videos
(I contributed this blog as a guest post at Cincopa. Read more: https://www.cincopa.com/blog/4-easy-steps-to-get-started-with-personalized-video-in-saas-email-campaigns/)
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