4 Tips for Creating Unbeatable Personalized Email Campaigns
When you write like you talk, you sound more human.
It sounds so simple but is hard to do. However, doing so makes your copy seems trustable; there is this instant connection that your audience feels when they read your email copy, blog, or any marketing material.
Adding personalized data to your excellent copy helps marketers reach each of their prospects individually as though they’re someone they know, like a trusted friend.
Personalization is like a fuel to a marketer’s copy.
Creating personalized email campaigns
Thankfully, with a good personalization video platform, you can bring your personalization email campaign efforts to come true.
Why is personalizing email campaigns important? Because personalized email campaigns drive 18 times more revenue than an email without personalization. This article will provide you with unbeatable tips on how you can use personalization in your next video email campaign.
1. Personalize your email copy beyond first names
The other day, I was walking in the streets when one of my old friends walked up to me and initiated a conversation by saying my name, rather than, “Hey, you!”
That instantly sparkled interest in continuing the conversation. If it can happen during face-to-face conversation, why not with email conversation?
(I contributed this blog as a guest post at G2 Crowd. Read more: https://learn.g2.com/personalized-email-campaigns)
Check out my YouTube Channel All About B2B Marketing
