Personalized video landing pages that convert like crazy
Video landing pages have a video embedded, illustrating the working or value of a service or product, and they can help increase conversion.
Marketers are constantly working towards improving the conversion rates of their websites. With the average website conversion rate being 2.35%, there’s a huge scope to improve this and be in the top 10% of websites with a 3–5x higher conversion rate.
Only 22% of businesses are satisfied with their conversion rates. If you fall in the remaining 78% feeling that your conversion rates suck, it is high time you incorporate personalized video landing pages in your marketing strategy.
As a marketer, you can no longer afford to undermine the importance of videos in capturing, holding and retaining your audience’s attention. A case study by EyeView found that adding videos on landing pages increased conversions by 80–86%.
Here’s a guide to creating personalized video landing pages that convert like crazy.
What is a video landing page?
Video landing pages have videos embedded within them that illustrate the working or value of a service or product.
The video is embedded on a hosting platform and is accompanied by static images and text. Sometimes you would come across a full-screen multimedia video experience on the landing page.
SharpSpring, a marketing automation provider added the video right beside the lead capture form. The video is used to catch attention as soon as the visitor arrives on the landing page.
Which brings us to building personalized video landing pages.
A personalized video landing page allows you to customize every asset on the page as per your preferences. This includes your branding elements, theme color, images, content, website URL, company details, thumbnail and custom domain, thereby enhancing your brand recognition.
Benefits of personalized video landing pages
The 3 key benefits of using personalizing video landing pages in your marketing campaigns include:
1. Increasing engagement
Brands are struggling to get noticed by consumers. On average people receive more than 200 emails a day. Capturing their attention and engaging with them on a channel (their inbox) that they interact with daily, multiple times a day is also a challenge.
Sending them personalized emails with information tailored to them as opposed to the impersonal content being sent by a majority of brands could better capture the reader’s interest.
Personalized videos in an email are tough to ignore. You can catch the customer’s attention by adding their name, title, company name and logo.
(I contributed this blog as a guest post at Smart Insights. Read more: https://www.smartinsights.com/digital-marketing-platforms/video-marketing/personalized-video-landing-pages-that-convert/)
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