What do they ask in the interviews to marketers?

Sanjana Murali
2 min readMar 10, 2021
Word Stream

These are the 3 standard tests/questions that companies will put you through when applying for a marketing role.

- Test project: You may be asked to pick any landing page on their website and give a list of recommendations on what you would do to rank better in search to convert better.

Why do companies ask this? It’s not to check whether the strategies you propose are right or wrong; it’s to see how you are approaching the problem, coming up with a solution, & communicating that solution to the team.

Nobody will buy your theories. Companies want to see tactics. A tactical test project will sniff out if you have fundamental knowledge or not.

- Companies see how you market yourself on LinkedIn. You may be talented but not active on LinkedIn, that’s fine. But if you show LinkedIn presence, companies will see how you are selling your brand on this platform.

- Here’s an important question that companies ask. What number did you carry in your past role? What was the outcome directionaly, & explain why? Your answer to this question will give an overview of what they are looking for in you.

If you can nail these questions, you will stand out from the rest & portray yourself as the best marketing talent.

Let me know if you’ve other questions to add.

Check out my YouTube channel for more.

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Sanjana Murali

Product Marketing Manager @ Leadfeeder | YouTuber — https://bit.ly/3tMx2p6 | Eternal writer — content is my love ❤