Where and when to use Polls and Feedback?

Getting on-page polls and feedback from your customer is invaluable as it gives an insight on the nitty-gritty your users are currently facing.

They work because:

• People like to share their stances and see what others think
• Since polls and feedback are opinion-based, you get the most accurate and genuine information from every user

Why polls are the most basic yet effective form of CRO?

• Let your customers be part of your product and rate it
• Allows customers to provide anonymous feedback
• Re-engage customers who don’t seem to be involved
• Apply your questions to the entire product/service or target specific pages of your site
• Preserve your customers by finding out why people are dumping your product

Effective ways to use Polls and Feedback on your website

Conducting polls on your homepage will help you find out what your audience think about your site/product and their brand perception.

When does it make sense?

Understand user’s perception of your brand

When a lot of offline marketing activities are happening for your brand, conducting polls is the right way to find which venue is bringing the most traction.

Also, find out which user personas interact best with your page and customize accordingly for better conversions.

Polls and Feedback in landing page fine-tune aspects like lead generation, click through rates, improves retention and conversion rates by showcasing offers for repeat customers or make noise about a new product launch or service offerings in the best possible manner.

You can ask questions that will help you understand what your users think about it or from where did they hear about you.

How it helps?

Understand if your product meets user expectations

Unveiling a product or an offer is best done with a landing page. Such pages are generally promoted via email marketing or social media posts. Though metrics can be tracked, a complete picture of how appealing it is to the users can be found by getting straightforward responses.

Pricing page is where your visitors turn into customers. Through the right polls, you can find if your product is seen as good value for money by your users. Setup a poll for your pricing page to get the pulse of what your users have currently understood about the pricing

Find if your pricing strategy is right and if users are clear about your packages

At times, the pricing of your product might seem like a value proposition for you but could feel out of place for your users. Analyze your pricing strategy from their point of view, by asking them about the pricing packages, or how your pricing compares to what the competition offers.

Exit reason polls appear when the visitor is about to leave your site. Running a poll on this page will help you know the exact reason(s) why visitors are leaving your website and plugging the gap. Ask them their experience with your site, information on this will help you gather feedback, reduce bounce rates and increase conversions.

You can use this poll as your last chance to get them on your newsletter list or even convince them to take a free trial.

Not all visitors are potential buyers. In an e-com site, a number of people come to visit and get information about the products listed on the site. No matter how optimized your site is, with the best CRO tools, there could be drop-offs. The drop-offs from wish list to the cart could be high not because of how your CTAs look but because the wish list exists for your buyer as a place to keep track of the pricing trends.

Find when your customers plan to make a purchase

So, how does an e-com site find out if a set of users are just browsing or if they are genuinely interested but drop-off?

The only way to find this out is to conduct a poll!

Trigger feedback polls upon Shopping cart abandonment, pricing page abandonment and much more

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