PinnedFive Personalization Hacks for Cold Emails to Double Your Open & Conversion RatesAs a powerful hack in the sphere of sales and marketing, cold emails play a pivotal role in prospecting and conversion. Cold emails are employed as an outreach platform to build an ongoing relationship with a prospect. Many times the prospect who is a total stranger, has little or no…Cold Emails3 min readCold Emails3 min read
Mar 4, 2022How to be Professional: 30 things you should never say at WorkHave you ever thought about the words you speak? Did you realise it can make or break your career? The power of communication is immense, therefore, if you want to be perceived as an ideal employee or a leader, it is important to be careful about what you speak. So…Work Etiquette7 min readWork Etiquette7 min read
Jan 11, 2022A complete guide to Quora marketing (with video explanation inside)The internet never ceases to amaze me — with its endless number of resources, it is a minuscule thing to say that this technology has brought a paradigm shift in all our lives. That being said, when it comes to asking questions and getting reliable and direct answers, we’ve solely…Quora18 min readQuora18 min read
Dec 14, 2021Nine tips to get promoted that nobody will tell youMany of us struggle with this since we think delivering on every task and staying late at the office is all we need to get that promotion. If that is the case with you, then I don’t think you know the right ways to get promoted yet. So how do…Career Advice5 min readCareer Advice5 min read
Dec 14, 202110 Blog Promotions Best Practices Content Writers Should Be AwareDo you spend most of your time writing your blog or promoting it? If the answer is writing the blog, then you are doing it wrong. …Content Promotion6 min readContent Promotion6 min read
Dec 13, 2021How to land a remote gig in America and Europe while sitting in IndiaThere can’t be a better time for me to write this blog and answer all your questions on how I bagged my job at LeadFeeder and how you too can get one! This blog is all about my personal experiences. Especially to those aspiring to bag a remote gig with…Remote Working7 min readRemote Working7 min read
Nov 25, 2021ESOPs 101: How do they work, benefits & is it better than salary?Watch the video on YouTube if you want to skip reading the blog 👆🏻 Let’s discuss a topic most of us are confused about: ESOPs In my 8 years of working with SaaS startups, I’ve come across many employees who are left in the dark with regards to understanding…Esop10 min readEsop10 min read
Mar 17, 2021What’s the difference between a feature, benefit, and value?A lot of times we hear these words used interchangeably during our everyday marketing conversations… But how many of you know the clear difference between these words? Well, here it is… Feature: Something your product does or has Example: Detailed metrics dashboard Benefit: What the feature enables for customers Example: Easy to visualize overall metrics in one single place Value: How this feature maps to a goal the customer is trying to achieve Example: Every part of the organization can make better decisions based on accurate, real-time metrics.Marketing1 min readMarketing1 min read
Mar 13, 2021Is YouTube your focus in 2021?If YouTube is your focus in 2021, then do these two things right. - Upload videos that are more than 10 minutes in length YouTube favors long-form videos because their only goal is to retain viewers inside their platform for a longer time. That’s how they do business. The longer…YouTube1 min readYouTube1 min read
Mar 10, 2021What do they ask in the interviews to marketers?These are the 3 standard tests/questions that companies will put you through when applying for a marketing role. - Test project: You may be asked to pick any landing page on their website and give a list of recommendations on what you would do to rank better in search to…Marketing2 min readMarketing2 min read
