Disruptive Advertising

A lot of times we hear these words used interchangeably during our everyday marketing conversations…

But how many of you know the clear difference between these words?

Well, here it is…

Feature: Something your product does or has
Example: Detailed metrics dashboard

Benefit: What the feature enables for customers
Example: Easy…



Sanjana Murali

Product Marketing Manager @ Leadfeeder | YouTuber — https://bit.ly/3tMx2p6 | Eternal writer — content is my love ❤